RULES & REGULATIONS

IMPORTANT: PLEASE READ THESE OFFICIAL RULES AND REGULATIONS ("OFFICIAL RULES") BEFORE ENTERING BUDWEISER’S SELECT HOCKEY TICKETS FOR LIFE OR $250,000 CONTEST (THE "CONTEST"). BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT HE OR SHE SATISFIES ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREES TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWERIES OF CANADA (THE “CONTEST SPONSOR”).

NO PURCHASE NECESSARY. MUST BE OF LEGAL DRINKING AGE IN YOUR PROVINCE OR TERRITORY OF RESIDENCE. OPEN TO RESIDENTS OF CANADA ONLY.

1. CONTEST PERIOD: The Contest will run from on or about April 22, 2013 until 11:59 pm EST on June 17, 2013 (the “Contest Close Date”).

2. HOW TO PLAY: Must be of legal drinking age. No purchase necessary. You must have Internet access, and a valid email address in order to participate. During the Contest period: (i) in participating retail locations across Canada, consumers can look inside specially marked cases of Budweiser for a unique PIN card, while supplies last; or (ii) in participating bars and restaurants across Canada, consumers can look for specially marked Budweiser coasters/PIN cards for a PIN entry, while supplies last. Specially marked cases of Budweiser are available at participating retail stores across Canada while supplies last. PINs are also available without purchase (see No Purchase Entry section below) while supplies last. To participate, go to budweiser.ca or kingclub.ca, and click on the Contest link. You must be an existing King Club member or register for the King Club in order to enter the Contest. During registration, you will be asked to provide a valid email address and create a password or connect via Facebook Connect. You must complete every field that is required on the “Registration” pages in order to register and participate in the Contest. After registering, you can log in and enter your PIN. Each unique PIN can only be entered once and will be counted as one entry. You can enter as many unique PINs as you like during the Contest Period. Each PIN entered must be allocated to a city as shown online at kingclub.ca as participating in the 2013 professional hockey playoffs (the “Playoffs”). Participating cities may include: Chicago, Columbus, Detroit, Nashville, St. Louis, New Jersey, Long Island, New York City, Philadelphia, Pittsburgh, Boston, Buffalo, Montreal, Ottawa, Toronto, Raleigh (Carolina), Fort Lauderdale (Florida), Tampa Bay, Washington, Winnipeg, Anaheim, Dallas, Los Angeles, Phoenix, San Jose, Calgary, Denver (Colorado), Edmonton, Saint Paul (Minnesota), and Vancouver (each, a “City” and collectively, the “Cities”). Each unique PIN can only be allocated against one City, but multiple unique PINs can be entered against each City (i.e. you can put more than one “ballot” in every City’s box!). Once a City has lost in any round of the Playoffs, all PINs allocated to that City will be removed from future draws. PINs entered after the Contest Close Date are void even if the Playoffs continue after the Contest Close Date.

3. NO PURCHASE ENTRY: To receive a unique PIN code without purchase:

4. DETERMINATION OF WINNERS:

5. ELIGIBILITY: The contest is open to residents of Canada who are of legal drinking age in their province or territory of residence, and who are not employees, contractors, agents or representatives of the Contest Sponsor, or its parent companies, subsidiaries, affiliates, agencies, distribution companies, the applicable provincial liquor authorities, participating liquor licensees, prize suppliers, the contest judge, or any person who is domiciled with any of the foregoing persons. The provincial liquor authorities are not connected with this contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter, which relates to this Contest. In the event of a dispute, entries shall be deemed to be submitted by the "Authorized Account Holder" of the email address submitted at the time of entry. "Authorized Account Holder" is defined as the natural person who is assigned to an e-mail address by an internet access provider, on-line service provider, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

6. PRIZES & PRIZE ROTATION: Prizes must be accepted as awarded. Prizes are not-transferable and non-redeemable for cash, except as specifically set out herein. No substitutions, except by the Contest Sponsor, who reserves the right to substitute a prize or any portion of a prize with a prize of equal or greater value.

Secondary Prizes will be awarded for each Goal scored by a City during the Playoffs in an amount that is prescribed below in subsection (ii) by round of the Playoffs and in a Secondary Prize rotation set out in subsection (iii). The number of Secondary Prizes available to be won has been based on an estimate of the number of Goals that would be scored in the Playoffs. In the event that more Goals are scored than prizes set out above, additional “D Category” prizes shall be awarded in each round for each such additional Goal. In the event that fewer Goals are scored than as prescribed in any round, such prizing shall be moved into a “Penalty Box” pool as described below in subsection (v) and awarded at the conclusion of the Playoffs.

7. ODDS: The odds of winning a prize depend on the number of eligible entries received, the entrant’s relative skill at selecting advancing Cities and the total number of goals scored (as described above).

8. VERIFICATION OF PINS: PINs will not be accepted unless they have been validated by the system against the master list of available PINs and deemed eligible. PINs are subject to verification and are void if (a) not obtained in accordance with these Contest Rules and through legitimate channels or (b) if any part is counterfeit, altered, defective, tampered with or irregular in any way. We reserve the right to require proof that PINs were obtained in a legitimate manner in accordance with these Official Rules.

9. LIMIT ON PIN CODE ENTRIES: Any attempts you make to enter PIN(s) by using multiple or different e-mail addresses, identities, Budweiser King Club member registrations and/or logins, or any other methods, will completely void all PIN entries you have attempted; and the PINs you have entered will be rendered invalid such that they cannot be used. Each PIN is unique and may only be entered once; once it has been entered, it will no longer be valid for use.

10. OWNERSHIP OF ENTRIES: All entries and materials submitted to the Contest Sponsor in connection with the Contest (collectively, "Entry Materials"), along with all copyright, trademark and other proprietary rights associated therewith, become the property of the Contest Sponsor upon submission, and Entry Materials will not be returned to any entrant.

11. USE OF WINNER'S NAME, LIKENESS, ETC.: By entering the Contest all entrants hereby grant to the Contest Sponsor the unlimited right (but not the obligation) to publish and use, without payment or other compensation and without notice, consent or approval, his/her name, photograph and likeness, address (city/town, state, province or territory), voice, and the whole or part of any statement or statements he/she has made or makes about the Contest or a prize in any publicity, program or advertising, without geographic limit and in perpetuity, in any medium now known or hereafter devised (including, without limitation, the Internet), and hereby consents unconditionally to any such publication or use without further notice, consent, approval or compensation.

12. RELEASE: Before the prizes are awarded, prize winners (and their guests, where applicable) may be required to sign one or more declaration, publicity consent, waiver and release documents releasing the Contest Sponsor, its parents, affiliates and subsidiaries, and all of their respective directors, officers, employees and agents (collectively, the “Released Parties”) from all liability of any kind, including without limitation any loss, damage, injury (including personal injury) or expense, in connection with this Contest or occurring as a result of any prize being awarded. By participating in this Contest, all participants declare that they have read, understood and complied with the Official Contest Rules, consent to the use of their name, biographical information and/or likeness for the purposes of advertising and promotion without further compensation and otherwise in accordance with these Official Rules, agree to abide by all decisions by the Contest Sponsor (which are final), and agree to release and hold harmless the Released Parties from any liability in connection with participating in this contest and/or any prize awarded.

13. LIMITATION OF LIABILITY: The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from: (i) any entry, prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, text or other communication sent or received to or from the Contest Sponsor or any of its agents or designees, for any reason; (iv) for any incorrect, untimely or inaccurate information, whether caused by the Site, users or by equipment or programming errors associated with or utilized in the Contest; (v) any technical or human error which may occur in the processing of any entry or entries in the Contest; for problems with the function of any website or website feature (including, without limitation, Facebook or any features thereon), howsoever caused; (vi) the malfunction of, or damage caused to, any telephone network or lines, computer equipment, data, software, online systems, servers or access providers; (vii) any functionality lost due to not having cookies enabled; (viii) for traffic congestion on the Internet; (ix) the security or privacy of information transmitted via computer networks; (x) breaches of privacy due to interference by third party computer "hackers" or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xi) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest.

14. ERRORS: The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of this Contest, including but not limited to, errors in advertising, the Official Rules, the selection and announcement of winners, or the distribution of any prize. If, as a result of an error relating to entry, prize drawing, or any other aspect of this contest, there are more potential winners than contemplated in these Rules, there will be a random draw amongst all prize claimants after the Contest Close Date to award the correct number of prizes.

15. DISQUALIFICATIONS: The Contest Sponsor reserves the right in its sole discretion to disqualify any individual who is found (i) to be tampering with the entry process or the operation of the Contest; (ii) to be acting in violation of the Official Rules; or (iii) to be acting in an un-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person, or to post inappropriate or demeaning material on the web page; or (iv) to have entered the Contest as a result of tampering with un-purchased product packaging and obtaining a PIN as a result of that tampering, or otherwise obtaining a PIN from an un-purchased product.

CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY ALTER OR DAMAGE ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS RESERVE THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR ANY OTHER REMEDY FROM ANY SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

16. SUBJECT TO APPLICABLE LAWS: The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By participating in the Contest, you acknowledge that you have read the Official Rules and agree to abide by their terms and by the decisions of the Contest Sponsor, which are final and binding on all matters pertaining to the Contest. The Contest Sponsor reserves the right to modify, cancel, suspend or terminate this Contest, including modification, cancellation or substitution of the identified prizes, at any time without notice to participants subject to the approval of the Régie des alcools, des courses et des jeux du Québec (the “Régie”), including but not limited to if it determines that for any reason the contest cannot be run as originally planned or if fraud or any other occurrence compromises the fairness or integrity of the contest. VOID WHERE PROHIBITED.

17. RESIDENTS OF THE PROVINCE OF QUEBEC. Any litigation respecting the conduct or organization of this publicity contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.